RIM’s New Products: “We Are Making a Statement”

In one of its most resolute product launches in company history, Research In Motion is banking on the concurrent launch of a trio of new products to help pull out of the current nosedive. RIM is taking an unusual step in launching the three goodies around the world at the same time, thus demonstrating its global hold on the markets.

“We are making a statement,” said Patrick Spence, RIM’s managing director of global sales and regional marketing, in a phone interview with The Globe and Mail from London. “The ability to execute across this many carriers, across this many markets … How many [companies] bring three fantastic smart phones to market at the same time, and are able to execute on that? Definitely, it’s a statement, in terms of continuing to build on our rich heritage, and an even better BlackBerry experience.”

RIM has, of course, struggled to maintain market share in North America. In order to achieve effective growth, it has to look elsewhere. That’s just what this launch is set to do, with RIM especially zeroing in on markets in Africa and South Asia.