Personally monitoring the new 789 exercise of automation of sale of prepaid mobile SIMs, PTA teams are visiting call centers of mobile companies to ensure its effective execution. Director General (Enforcement), PTA, Mr. Yawar Yasin along with other PTA officials recently visited Warid’s Call Center in Lahore. Closely observing the process of 789 operations at Warid’s Call Center, the Director General expressed his satisfaction on the quality of operations. Highlighting the utility of the new process, he said that with the automated procedure for sale of mobile SIMs, the subscribers’ documentation will be maintained electronically through e-CSAF and this efficient system will not only eradicate the misuse of CNIC copies but also facilitate in keeping an authentic record of retail channel in case of any misuse. To mark the successful launch of 789 operations, a cake cutting ceremony was also organized at Warid’s Call Center. Mr. Yasin appreciated the role of mobile companies for maintaining measurable quality metrics to evaluate system efficiency for safe SIM verification processes.