Samsung unveils new WB 30 SMART CAMERAs

Islamabad; APRIL 30, 2013 – Samsung Electronics Co., Ltd, a global leader in digital media and digital convergence technologies, today announced the launch of upgraded SMART CAMERA and the first devices to run on the new technology: the WB30F. As new additions to the WB series of long-zoom models, DV series of Dual View cameras, the new devices combine high optical performance and classic style with the enhanced connectivity of SMART Camera.

Samsung has evolved its innovative Wi-Fi technology to enhance its acclaimed SMART CAMERA, originally announced at CES 2013, by creating SMART CAMERA 2.0. New functionalities and upgrades allow users to shoot and share their cherished photography instantly, revolutionizing the connective camera experience and allowing consumers to be in complete control across the breadth of the SMART CAMERA portfolio. The ‘One Click, Simplify’ concept enables connected devices to seamlessly connect so images can be shared flawlessly in one motion through the striking interface. Designed with smartphone users in mind, this interface combines touch-type and big screen functionality, creating faster editing and uploading to other devices and social media sites.

Simplified connectivity for the camera user is a reality when using any Samsung camera with Wi-Fi connectivity. The photographer can now experience a connected world, through either upgraded capabilities or when using any of the wireless advantages of the SMART CAMERA’s Wi-Fi connectivity. AutoShare allows images to simultaneously be sent and saved straight to a smartphone, via a Wi-Fi connection, as soon as the photo is taken on a camera. The function is built for busy lifestyles and will automatically become the default setting once set up, allowing back-up and sharing of treasured memories to be stored in an instant. Streamlined connection has also been built into the external design of SMART CAMERA devices with a standalone Direct Link hot key automatically executing on Wi-Fi functionality at the touch of a button. Users can assign their most loved wireless function to the key in advance for superior speed when sharing photographic memories with friends and family anywhere in the world through Wi-Fi connectivity.

The unique Samsung SMART CAMERA App. builds on Samsung’s commitment to a connected world and the consumer’s love of applications for an effortless technology experience. This new feature enables smart phone users to download the application (available on both Android and iOS operating platforms) and connect with the pre-installed SMART CAMERA capabilities via a Wi-Fi connection to manipulate, share and back-up images shot across the range of connected Samsung cameras available. Combining three different intelligent elements in one touch, the SMART CAMERA App. integrates the upgraded capabilities of Remote Viewfinder and Mobile Link as well as the new AutoShare tool putting users in control from beginning to end of the connected photographer’s journey.

Mr. Jung Hyun Park, MD Samsung Pakistan, commented: “Samsung firmly believes that the future of photography lies in connectivity and with this next phase in Samsung’s SMART CAMERA offering, we have sought to deliver an incredible connected photography experience with the enhanced capabilities and usability of wireless features. Whether a light and portable long-zoom camera, or a sharp and stylish dual LCD model, the new cameras introducing this technology deliver the combination of image quality and connectivity that today’s consumer needs.”

Introducing the WB30F

The WB30F is the range’s new ‘mini model’, with the capabilities of a WB model, including 10x optical zoom and 24mm, wide angle lens, in an ultra-slim body that is only 17mm thick. Extra features built into the slim and stylish design include Magic Frame and Live Panorama that allow for an enhanced photography experience. The WB30F will be available in cobalt black, white, neo red, plum and light pink.

To make brilliant photography easy, the new WB cameras also incorporate features such as Best Face, which automatically selects the best facial expressions from a burst shot to create group photos where everyone looks their best, as well as SMART Mode and Motion Photo features, allowing users to achieve pro-standard quality and creativity under any condition. With the addition of Wi-Fi capabilities, users can share high-quality photos quickly and easily. The WB250F is completed with pop-up flash and is available across four stylish colors; white, cobalt black, gun metal and red.

WB30F Product Specifications

* All functionality, features, specifications and other product information provided in this document including, but not limited to, the benefits, design, pricing, components, performance, availability, and capabilities of the product are subject to change without notice or obligation.