ISLAMABAD (MEDIA)
Mobilink has posted 5 percent overall increase in revenues in the second quarter of 2013. VimpelCom’s Q213 results claim that Mobilink’s mobile data revenues have gone up by 32 percent.
Mobilink has also seen higher revenues coming in from the interconnect, VAS and other streams which remained a major support in the healthy Q2. The result was a 3 percent increase in the subscriber base to take it up to 37.1 million – the highest ever reported by the company so far.
Notes from the Mobilink’s Q213 results say that the major issue faced by the industry is the energy crises that resulted in the EBITDA decrease by 1 percent owing to the higher power utilities expenses due to the power outages in May 2013.
The greatest change in the second quarter was Mobilink’s rebranding and consolidating all the brands in a single mother brand. The critics believe that Mobilink’s association with indigo was the link between the customers and the organisation which will not have a negative impact on the overall performance. We believe that the new ‘Red’ will help the company reduce expenses allocated to keeping up so many brands and help it concentrate on what the organisation really stands for: quality of service.