ISLAMABAD ( BMZ REPORT )
The smart phone revenue generated by Huawei in Pakistan and also in the international market, has increased twofold in the first half of the year 2015, posing a strong and tough competition to rivals like Apple and Samsung. Although Huawei, the world fourth-biggest smart phone manufacturing company, couldn’t meet its targets in the past two years but this year the situation has changed dramatically. Due to the shift of the company’s focus on the high-end smart phones, the world-wide shipments of these premium models has increased to 48.2 million phones, according to the report released by Huawei and it most certainly puts the company on route to ship 100 million smart phones this year.
This major growth change for Huawei occurred when this company started focusing more on the high-end smart phone market. As it is quite clearly stated in the report released by this company, the increase in the sales growth is because of the major contributions from the high-end smart phones of Huawei which are P8, Mate 7 and Honor series.
According to the researchers, Huawei owes its success to its better quality products. The company officials have from time to time, emphasized that they pour in their energies in its R&D department, and also contribute major share of the company’s profit in the R&D department, which is why this company is now delivering excellent quality products which are being very well received in the mobile phone markets.
Huawei Pakistan’s CEO, Mr. Aragon Meng has also touted about the success of their high-end smart phone P8. This handset has been priced by the company, quite low in comparison to the peer premium models released by the rival companies such as Samsung. He said, “An unexpected high rate of growth has been recorded by the consumer business group and it has been forecasted than the revenue of our company by the end of 2015 would grow to 20 billion $ in comparison to last year’s 16 billion $.”
Huawei’s consumer business division makes electronic products such as smart watches, smart phones, tablet computers and modems. The company strategy may not be the only factor aiding the Huawei growth, according to the Analysts, the economical and affordable prices of the smart devices of this company in comparison to the competitors has also played an important role.