LAHORE ( HAFEEZ REPORT )
Samsung Pakistan had recently collaborated with the ‘Pakistan Fashion Design Council’ to orchestrate the ‘Bridal Couture Week 2015’ (BCW) in Lahore. This brilliant show featured the latest trends in classy bridal fashions. A unique highlight of the event was an enchanting ‘Samsung Galaxy Lounge’, where Pakistan’s biggest creative icons, showbiz stars and accomplished designers could get a hands-on experience of the revolutionary new Galaxy Note5 and the S6 Edge+ devices, designed to nurture creative expression.
The Managing Director of Samsung Pakistan – Mr. J. H. Lee graced this fashion extravaganza and appreciated the community, for their overwhelming response to the latest Samsung smartphones and other innovations. Lee stated that; “As the eagerly-awaited Galaxy Note 5 is being introduced in Pakistan, we are pleased to provide this delightful opportunity to the top designers, creative artists, and fashion curators, at the BCW 2015 to experience the technologicl innovation these devices bring about.”
The new up-graded S-Pen is the most spectacular feature which sets the Galaxy Note 5 apart from all its competition as the most art-savvy device. It offers a suite of new functionality and creativity features, to let users collect and clip images, capture & annotate webpages or documents through the “Air Command”. Multi-tasking, Information-sharing and location-mapping also becomes much easier and faster with Multi-window.
The ‘Samsung Galaxy Lounge’, was also graced the showbiz heartthrob Fawad Khan and singer Farhad Humayun – the brand-ambassadors of Samsung Pakistan. The lounge was designed to portray technological breakthroughs with an Eco-friendly theme. It comprised of three ergonomic zones; One for Video-blogging and testimonials of the celebs, while the 2nd zone displayed the products and accessories on raw wood, adorned with planters. The 3rd zone provided fascinating technological experiences with the feature-rich camera of Note 5, enriched with fascinating photo-editing capabilities and Samsung’s Augmented-Reality concept (Virtual Reality).
The celebrities thoroughly enjoyed the live caricatures of guests, the newest Selfie tripod and Gear VR. For the first time in Pakistan, Samsung collaborated with Tagboard to curate and display all online conversations about the event on a live screen installed at Samsung Galaxy Lounge.