ISLAMABAD (BMZ REPORT )
TAG Heuer, Intel Corporation and Google unveiled a connected watch, designed by Luxury Swiss watchmaker TAG Heuer, engineered with Intel technology and benefiting from everything the Android Wear universe has to offer.
The TAG Heuer Connected Watch with Intel Inside was revealed at a press conference at the symbolic LVMH Tower hosted by Jean-Claude Biver, CEO of TAG Heuer & President of the LVMH Group’s Watches Division, accompanied by Brian Krzanich, CEO of Intel Corporation, and David Singleton, VP of Engineering for Android at Google.
Brian Krzanich announced: “Intel makes amazing experiences possible with smart, connected technology. Together with TAG Heuer and Google we created a beautiful, intelligent and functional product that harmonizes the latest computing innovation with more than a century of watch making experience, timeless aesthetics and supreme quality.”
At 46 mm in diameter, the design of the TAG Heuer Connected is primarily that of a true chronograph, with a case, back and lugs made from grade 2 titanium, a contemporary material ensuring the watch is lighter and more resistant to impacts than a traditional material such as steel or gold. Completed by a textured black rubber strap (six other colors – red, blue, white, orange, green and yellow – are available, sold separately) with a deploying buckle made of grade 2 titanium as well, it has all the elegance, characteristics and level of finish expected from a fine wristwatch. The price is set at 1500 USD, 1’350 Euros, 1’400 CHF, 1’100 GBP.
For the first time, TAG Heuer has developed three digital watch dials (known as watch faces), which feature the immediately recognizable design codes of TAG Heuer’s Carrera collection, including hands, index, counters, date window and minute track.
The following will be available from the launch date: the chronograph dial, the 3-hand dial and the GMT dial, all of which display the date and are available in a choice of three colors (black, deep blue or pearl white), faithfully reproducing the appearance and functions of a true dial, with shadows under the hands and the beautiful sunburst effect of the light. And because the TAG Heuer Connected is above all a watch, the digital hands and indexes remain visible at all times, even when the watch is in ambient energy-saving mode.
The TAG Heuer Connected is a true watch, both in terms of its appearance, with its watch faces and its minute tracks, but also in its “interactive counters”, thanks to the unique way in which its applications are displayed.
The principle is simple: the dial and the hands remain, while the most pertinent information from partner applications is elegantly displayed inside the three counters on the chronograph dial at 12, 6 and 9 o’clock, completely integrated into the watch’s aesthetic environment.
TAG Heuer worked closely with Intel and Google to create a luxury watch that combined connectivity and computing intelligence with Swiss watchmaking heritage. The watch features an Intel® Atom™ processor Z34XX and runs the Android Wear platform.
Intel engineered the intelligence inside the watch to optimize performance and enable a multitude of connectivity options including audio streaming, Bluetooth and Wi-Fi as well as allow users to harness the full range of features offered by the Android Wear operating system.
With 4 GB of memory, and all day battery life thanks to its latest-generation lithium battery, the TAG Heuer Connected is equipped with a small microphone to communicate with via Google voice control and a sapphire crystal touchscreen – the indispensable complement to the crown at 3 o’clock which also houses controls. The entire piece has been made water resistant for everyday use and is IP67 water resistance rated. Its price is set at 1500 USD, 1’350 Euros, 1’400 CHF, 1’100 GBP.
A dedicated online platform tagheuerconnected.com has been created to share the latest new features and obtain the partner applications available for the interactive counters watch faces. The TAG Heuer Connected watch is available for sale right now from the site tagheuer.com and in more than 100 TAG Heuer boutiques and 150 carefully selected retailers across the world. The list of points of sale can be viewed at tagheuerconnected.com