ISLAMABAD ( BMZ REPORT )
Completing its 11 years of success and innovation in the country, Telenor Pakistan has reinforced its ambition to secure growth as the retailers’ favorite business partner and strengthened its resolve to work with retail channel partners to deliver exceptional results in order to provide seamless digitized experience to the customers.
In this regard, Telenor becomes the first operator in Pakistan to enable ‘12,000 retailers and 500 Easyshops for device sale’ in more than 184 cities, all across Pakistan. Through the enablement of over 12,000 retailers, Telenor Pakistan has established the largest retail network for device sale in the country. This initiative has increased the earning of Telenor retailers by approximately 6%.
Telenor Pakistan has had contributed immensely to empower societies over the years through its innovative connectivity solutions. The company’s commitment to digital inclusion of the masses is further strengthened by its rich and growing 3G device portfolio that comprises affordable 3G-enabled feature phones to high-end smartphones. Telenor firmly believes that internet penetration, especially in rural areas, is driven largely by mobile phones. Therefore, it is imperative that these handsets provide users witheasy access to internet and an improved lifestyle through connectivity. For this, Telenor has pioneered retail channel enablement to make sure that this latest technology is within reach of all customers, especially targeting rural masses of Pakistan.
Commenting on Telenor Pakistan’s status as retailers’ preferred business partner, Irfan Wahab Khan, Deputy CEO & Chief Marketing Officer, Telenor Pakistan said: “Telenor Pakistan has always played a key role bringing innovation to Pakistani market whether it’s building state of the art distribution network with solid performance management and commission payout systems or establishing a new branded retail model around Easy shop. Our latest initiative around establishing new Device Retail Model will help consumers to buy devices and digital products at their doorstep. As ICT enablement increasingly becomes the key to future success for retailers, Telenor being one of Pakistan’s most innovative telecom operators is becoming the priority retail partner. We at Telenor Pakistan will help accelerate this trend with our ground-breaking initiatives and cement our status as a retailers’ preferred business partner.”
In addition to 12,000 retail channel enablement for device sale; Telenor has delivered a multitude of innovative and unprecedented products and services through its wide distribution network this year. The company became the first operator in Pakistan to partner with ‘Facebook for Free Basics’, and has recently launched its ‘Retailer Facebook page’ through which it is bridging the gap and enhancing communication with our retailers. Telenor Pakistan strengthened its position as an innovator by being the first mover of Internet of Things in Pakistan and introducing a number of IoT devices such as ‘Companion Watch’ for children in the largest IoT exhibition held to date.
Securing the GSM license in 2004, Telenor Pakistan began commercial operations on March 15, 2005. Today, the company has a network of more than 220,000 retailers, franchises and sales & service centers. Telenor Pakistan won the 3G spectrum license in the April 2014 auction and today it is the largest 3G network in the country. Acting as the primary ICT catalyst to the country’s digital revolution, Telenor Pakistan pioneered the overall internet ecosystem in the country with a number of industry-first initiatives such as Easypaisa, Easypay, Telenor Apps, internet.org, and more.