KARACHI ( TARIQ REPORT )
Pakistan’s first and largest Mobile Money brand, Easypaisa, has announced today its successful upgradation to the next generation Financial Services platform established by world renowned technology provider Ericsson. Offering a number of added functionalities, the new platform with its open Application Programming Interface (API) protocol will enable better than ever speed to product development and pricing, resulting in enhanced service quality and meeting the ever evolving needs of the customers.
The platform switch is a giant leap for Easypaisa and means more than a new state-of-the-art mobile money solution. It will allow consumers to conduct secure mobile banking transactions with ease and helps operators bring mobile money to even more unbanked citizens. It also means newer interfaces like web, and apps for tablets and smartphones, making access to Easypaisa Mobile Account easier than ever. This advancement brought about by the new platform will put Easypaisa in the hands of more people than ever before.
Pleased at the smooth transition, Nadeem Hussain, Founder, President and CEO, Tameer Microfinance Bank said, “Easypaisa is continuously focusing on enhancing customers’ experience of doing financial transactions in a secure and seamless manner. It’s essential to have the right Technology partner to roll out new services which provide added benefits and services to propel financial inclusion through branchless banking.”
Muhammad Yahya Khan, Chief Financial Services Officer at Telenor Pakistan, commented on the successful migration, “Easypaisa’s investment in this upgrade showcases our commitment to continuously improve the lives of Pakistanis. I would like to thank our customers, retailers, stakeholders and business partners that have made Easypaisa the largest branchless banking service of Pakistan and helping us in our ambition to make financial inclusion a reality in Pakistan through mobile technology.”
With more than 21 million active consumers, Easypaisa is one of the largest mobile money deployments globally. The platform upgrade will benefit not just Easypaisa but also all of its customers, retailers and partner organizations. Easypaisa looks forward to embarking on an extraordinary journey of mass financial inclusion by leading the mobile financial industry with futuristic technology.