ISLAMABAD ( PRESS RELEASE )
Go Music is a new Over the top (OTT) platform that reaches the market in order to revolutionize the music industry with multi-screen and multi-device technology, with original content and 360 video, both VOD and LIVE.
Thus, it is launched with an interesting business model, providing options for monthly subscription or PPV, delivering weekly live concerts in high video resolutions ranging from HD to an amazing 4K.
Faced with a growing demand in the market, Go Music decided to partner with top brands for distribution its strategy, such as Sony Music, Sony Network, Samsung, Movistar, Personal, Telcel and TVX.
The initiative, which aims to revolutionize the music industry, will be available for computers, cell phones, Smart TV, game consoles and even virtual reality devices.
Through these partnerships, the public can enjoy not only the transmission of live performances, but also the content on demand, allowing the user to choose from videos and concerts in an extensive list of international and local artists.
The alliance with Sony Music
As the main partner of its launch, Go Live has the support of Sony Music, the globally renowned entertainment firm. The label is not only the first in what the music industry is concerned, but it also empowers artists such as Enrique Iglesias, Charlie Wilson, Nicky Jam, Ricky Martin, among many other stars.
This partner is aware that the increasing consumption of digital content is held in the Americas, especially in regards to entertainment, an activity that has grown worldwide.
Consumer Trends
According to comScore, 86% of digital content consumed in Chile is entertainment, which responds to a global trend; PwC’s projected market growth and the explosion of streaming technology for 2018 and profits of OTT speak for themselves: they generate revenues of $ 509.2 million US, according to the Dataxis entertainment observatory. It is further estimated that this figure will grow by 262% to reach US $ 1,843 million for 2018. sexe24.ch.
According to PwC, the growth of streaming video and music services marketed by this platform are the two most explosive growth segments throughout its report. Also, the audience that favors the use of mobile devices not only grew by 9% in just one year, but Latin America again leads in this category, because according to a study by GfK, the region was one of highest growth in the last quarter of 2014, with a 43% of steady increase. The rest of the world is not far behind: in North America the figure was 31% and Europe 29%.
The official application for Go Music is now available on Google Play.
Questions Hernan Portugal, CEO and Founder of Go Music:
How did you come up with the idea of developing Go Music?
The music market was and is currently experiencing a sustained growth. In 2014 Latin America for example, the growth of digital music increased by 124%, and those are impressive numbers. That’s was how we decided to enter with an innovative business model of Revenue Sharing, which shares profits and losses with the different actors involved in the business.
Why choosing Sony Music and Samsung as the main partners for this initiative?
Sony Music has an enshrined name in the music industry, is the number one of the three major companies that currently control the world market. Samsung is the number one in technology and we have a great commitment for our service targeted to Smart TV screens. Both of them have a really active community and are interested in new social network targeted content.
What do you think about the relationship between live streaming and mobile platforms?
It is an increasingly direct relationship. Streaming allows access to live content and that is well complemented with the use that people give to their cell phones and mobile devices in general. Imagine for a second to be able to watch a full length live concert of your favorite band while you’re in line at the bank or in a waiting room. Thanks to the Mobile and Live Streaming technologies we are confident that it will become a common practice soon.