Samsung Introduces World’s First UFS, Offering up to 256-GB Capacity

ISLAMABAD ( BMZ REPORT )

Samsung Electronics Co., Ltd., the world leader in advanced memory technology, today unveiled the industry’s first removable memory cards based onthe JEDEC Universal Flash Storage (UFS) 1.0 Card Extension Standard*, for use in high-resolution mobile shooting devices such as DSLRs, 3D VR cameras, action cams and drones. Coming in a wide range of storage capacities including 256, 128, 64 and 32 gigabyte (GB), Samsung’s UFS cards are expected to bring a significant performance boost to the external memory storage market, allowing much more satisfying multimedia experiences.

“Our new 256GB UFS card will provide an ideal user experience for digitally-minded consumers and lead the industry in establishing the most competitive memory card solution, ”said Jung-bae Lee, senior vice president, Memory Product Planning & Application Engineering, Samsung Electronics “By launching our new high-capacity, high-performance UFS card line-up, we are changing the growth paradigm of the memory card market to prioritize performance and user convenience above all.”

Samsung’s new 256GB UFS removable memory card ─ simply referred to as the UFS card will provide greatly improved user experiences, especially in high-resolution 3D gaming and high-resolution movie play back.It provides more than five times faster sequential read performance compared to that of a typical micro SD card, reading sequentially at530megabytes per second (MB/s) which is similarto the sequential read speed of the most widely used SATA SSDs. With this UFS card, consumers have the ability toread a5GB, Full-HD movie in approximately 10 seconds, compared to a typical UHS-1 micro SD card, which would take over 50 seconds with 95MB/s of sequential reading speed .Also, at a random read rate of40,000 IOPS, the 256GB card delivers more than 20 times higher random read performance compared to a typical microSD, which offers approximately 1,800 IOPS.

When it comes to writing, the new 256GB UFS cardprocesses35,000 random IOPS, which is 350 times higher than the 100 IOPs of a typical micro SD  card,and  attainsa 170MB/s sequential write speed, almost doubling the top-end micro SD card speed. Withthese substantial performance improvements, the new 256GB UFS card significantly reduces multimedia data downloading time, photo thumbnail loading time and buffer clearing time in burst shooting mode, which,collectively, can be particularly beneficial to DSLR camera users. Toshoot 24 large/extra fineJPEG photographs(1,120 megabyte (MB)-equivalent) continuously with a high-end DSLR camera, the 256GB UFS card takes less than seven seconds, compared to a UHS-1 microSD card which typically takes about 32 seconds, at 35MB/s.

To achieve the highest performance and most power-efficient data transport, the UFS card supports multiple commands with command queuing features and enables simultaneous reading and writing through the use of separately dedicated paths, doubling throughput.

As the leading memory storage provider, Samsung has been aggressive in preparing UFS solutions for the marketplace,while contributing to JEDEC standardization oftheUniversal Flash Storage 2.0 specification in September 2013 and theUniversal Flash Storage (UFS) 1.0 Card Extension standardin March 2016. Following its introduction of the industry-first 128GB embedded UFS chip in January 2015, the company successfully launched a 256GB embedded UFS memory for high-end mobile devices in February of this year.As ofearlier this month, Samsung also completed the Universal Flash Storage Association** (UFSA)’s certification program that evaluates electricaland functional specifications for compatibility of a UFS card, and Samsung’s new UFS cardproducts were approved as UFSA-certified UFS cards with the right to use the official UFS logo for the first time in the industry.