ISLAMABAD ( PRESS RELEASE )
Samsung Electronics has announced its latest Corporate Social Responsibility (CSR) campaign – Let’s Celebrate Eid like Eid, with a philanthropic spirit and to wish everyone a blessed, holy month of Ramadan. Focused on sharing the joys of Eid, the campaign inspires celebration of Ramadan with the orphans and senior citizens, living in orphanages or Old-Homes.
Samsung will extend valuable care and support to make these underprivileged segments feel that they are an integral part of the society. The duration of this generous initiative is 8 days. Starting from north of Pakistan it will cover all major cities and conclude in Karachi. The management and employees of Samsung Electronics, along with their families, will visit different orphanages and shelter-homes throughout Pakistan and will also arrange food for Iftaar meals and dinners, along with Eid-gifts for the orphans.
The ‘Head of Marketing Communications’ at Samsung Pakistan & Afghanistan – M. Saad ul Hassan stated: “Samsung is not just a big name in the technology world, it is a socially-embedded organization that wants to elevate the standard-of-living in every society. In this Holy month of Ramadan, we aim to share our blessings with these deprived people of Pakistan. The campaign ‘Let’s Celebrate Eid like Eid’ will focus on spending quality-time with the orphans and the homeless old people to bring smiles on their faces.”
Samsung will be distributing; Toys, Eid Clothes, shoes, Bangles and apply Mehndi (Henna) to make the colorful celebrations more enjoyable. The primary objective behind this wonderful initiative is to make the orphans and the elderly feel that they are a vital part of the society and their contributions to the community are greatly appreciated. The community must give them the confidence that they are not alone.