LAHORE (PRESS RELEASE)
OPPO the Selfie expert and leader today unveiled its latest entry-level camera phone – OPPO A83. The A83 is equipped with a full screen display, a feature rarely seen in products of this price range. Together with OPPO’s A.I. Beauty Recognition Technology, A83 brings a more realistic and natural selfie experience to more young consumers, along with the 3GB RAM and 3180 mAh battery as a whole makes the A83 a versatile product all at a price of 25,899 PKR. The OPPO A83 will be available in Black & Gold color variants from January 25th across country through offline stores.
Create your own exclusive selfies with A.I. smart beauty.
The F-series and A-series products from OPPO, particularly the integrated beauty function, have proved to be especially popular among the young and trendy. By capturing hearts, OPPO has become the “Selfie Expert” 25,899 PKR for young consumers. As the Selfie Expert series gained popularity among the consumers, OPPO also uncovered a major customer pain point: “photos that are not that realistic”. When a guy takes a selfie of himself, he often finds that the person in the photo looks like anybody but himself; either the face contour is not distinct, or his masculine stubble missing. For girls, they realize that everyone looks similar, lacking unique and distinct individual charm. Many people but especially young people, have this desire to express their own personalities in their photos.
OPPO A83 is the new generation selfie expert. It comes with an 8 MP front lens + 13 MP rear lens, and uses the A.I. Beauty Recognition Technology that effortlessly helps you be at your best in photos. Everybody wants the world to appreciate them as unique and Artificial intelligence (A.I.) is the technology that will satisfy this desire. It can intelligently recognize and bring out your best features and yet retain that distinctive charm that defines every individual. As it preserves more contour details, adding that little extra touch that makes your selfies incredibly stunning. This solution is a perfect fit for anyone who wants to be unique, independent and trendy.
In simple terms, the A.I. Beauty Recognition Technology is like a thinking photographer rather than a rigid software program. OPPO’s A.I. Beauty Recognition Technology employs a cloud database from premium suppliers that have sufficient power to support diversified facial recognition in smart terminals. Like a photographer who has accumulated many years of experience in photography, knows the best way to shoot a portrait. The AI can learn automatically once it has amassed enough imaging data. It can classify, recognize and beautify the portrait in three aspects: skin color and texture, gender, and age. Like a photographer who can assess different models, it knows how to make models with different skin colors look their best. Furthermore, the AI captures more than 200 facial points when a photo is taken, and this allows it to refine features and compose the face contour with precision; making a face appear three-dimensional as if the photographer has shot from different angles and capture a 3D image of the face. Finally, the AI will intelligently optimize the scene to cleverly integrate the portrait and background as if the photo has been touched up by a professional. So how does the intelligent Beauty Recognition Technology optimize in different scenarios?
For shots with moving subjects, issues such as structural and face deformation often occur. With more than 200 focus points, facial structure is captured clearly and ensures that the face contour is always intact regardless of the situation. And just like an experienced photographer or makeup artist professional, the A.I. Beauty Recognition Technology constantly updates its library and algorithms.
Flagship full screen, facial recognition feature, and fashionable look
A83 measures 5.7 inches, but the size of the screen is now 5 inches with the bezel ratio of the device being supremely narrow at 18:9, a major improvement over past models. Whether you are looking at a picture, video or playing a game, this offers an incredibly wide visual experience. Currently, full screen configuration is only deployed in flagship models for most brands. With the full screen of A83, anyone can now experience just how awesome this latest technology is. To complement the display effects of the full screen, the A83 resolution is as high as 1440 X 720, making every photo clearer and brighter for an improved photo experience.
A83 is also equipped with face unlock. Just align the phone with your face to unlock the phone quickly. You no longer have to worry about aligning your finger or wet hands anymore. All it takes to unlock the phone is to look at it, making it easy for the elderly and children too. This is the convenience of advanced technology that OPPO brings to all consumers.
The look of the A83 is inspired by UFOs (UFO Curve Design Philosophy). The streamlined design of the flying saucer is incorporated for a more solid edge, with subtle yet sturdy arcs that make the phone look more dynamic. Its homogeneous look, along with its pearlescent and sparkling finish is a perfect blend of technology and fashion. This plus the full screen configuration of the mobile phone makes A83 an extremely cool and elegant device with a premium feel that appeals to the sense of aesthetics of young people.
Fluid operations with more ergonomic handling experience
OPPO A83 is tailored for outstanding performance and to where it matters most for young consumers. The super-large 4GB operating memory allows young people to enjoy their favorite games while three independent card slots (Double Nano-SIM cards with the TF slot) enable users to have 2 mobile numbers for phone calls, and also to extend the phone memory to 256GB. The new Color OS 3.2 operating system and O-share for file-sharing can transmit 6 to 7 ordinary photos in just a second (*OPPO test data, may vary with different environments).
About OPPO
OPPO is an ever-evolving global smartphone brand dedicated to delivering customers with the most extraordinary experience through innovative technology, meticulous design and camera expertise.
For the last ten years, OPPO has been focusing on manufacturing camera phones, while innovating mobile photography technology breakthroughs. OPPO was the first brand to launch smartphones with 16MP front cameras. OPPO was also the first brand to introduce the motorized rotating camera, the Ultra HD feature and the 5x Dual Camera Zoom technology.
In line with its deep insight of young people’s behaviour, OPPO first launched selfie-focused smartphones in 2016 – Selfie Expert F series in Pakistan Its first batch of products received a warm welcome and the brand leads the trend in the industry. In 2016, OPPO was ranked as the number 4 smartphone brand globally, according to IDC. By now, OPPO provides excellent smartphone photography experience to more and more young people around the world.