ISLAMABAD (PRESS RELEASE)
China’s Deputy Head of Mission in Pakistan Mr. Lijian Zhao chaired the event as Chief Guest, attended by senior officials of Pakistan Telecommunication Authority, Pakistan Software Export Board, leading software houses, top representatives of corporate groups, noted digital media experts, social media activists, media persons, celebrities and people from different cross sections of the society.
“Over the last few years, social media has globally emerged as one of the most powerful opinion making tools where ordinary public has the leverage to make their presence felt and voice heard. Like rest of the world, social media in Pakistan too plays a vital role in shaping ideas and reshaping public opinion, the chief guest said while sharing views during the occasion.
“I am glad that a serious effort has been made to sensitize the public about the positive use of social media particularly at a time when certain elements are out to misuse social media against remarkable initiatives China and Pakistan have launched to bring prosperity and progress in the region including China Pakistan Economic Corridor-CPEC,” he said.
Mr. Lijian Zhao presented icon awards to individuals who performed extraordinary in the field of Digital Media in Pakistan. These awards are small token of appreciation to highlighting and recognize their talent.
Ms. Ambreen Shah, Vice President of China Power Hub Group highlighted in detail the importance of CPEC and stressed upon the need to counter anti-CPEC propaganda on social media.
Speaking on the occasion, Managing Director AlphaPro Adeel Ayub said “Recognizing the importance of social media, the Social Media Summit aims at preventing the misuse of this worldwide phenomenon in addition to providing great learning opportunities for people interested in digital media marketing and to promote networking for the people related to social media.”
During the occasion, social media activists and other noted personalities delivered speeches, held interactive sessions and panel discussions backed by video graphic presentations to discuss important issues including social media marketing strategies, role of open source in developing youth in Pakistan, role of social media in women empowerment and relevant subjects of digital interest.
Newly emerged online catering Company sponsored the lunch of this summit. “Daig.com.pk”. Online businesses such as Daig.com.pk is an example in Pakistan’s business shift towards digital business era.
The eminent personalities who actively participated in the Summit and number of renowned digital media strategists, entrepreneurs and corporate executives to bring to spotlight the role of social media in Pakistan.
