Haier Pakistan is Leading the Way in Localization and Employee Development
KARACHI ( Web News )
When it comes to home appliances, Haier Pakistan is making waves in the industry with its localization efforts and employee development platform. The company, a joint venture between China and Pakistan, has seen a significant increase in localization of its production lines, including refrigerators, freezers, air conditioners, washing machines, and TVs. The overall level of localization has increased from 5% in 2006 to 30% in 2021, a testament to the hard work and dedication of the Haier team in Pakistan.
One of the standout success stories at Haier Pakistan is Muhammad Humayun, a former frontline worker who has risen to the head of an air conditioner factory. After graduating from a government college in 2001, Humayun left his hometown for the China-Pakistan joint venture Higher Pakistan Industrial Park. Through his willingness to think and practice, he was selected as one of the first batch of technicians sent for training at Haier Headquarters in Qingdao, China. This experience proved to be a turning point in his life and career, as he was able to take the knowledge and skills learned in China and apply them to the situation on the ground in Pakistan, greatly stimulating the enthusiasm of the staff at all levels.
Another success story is Jamshed Ali, a graduate of Lahore Higher University and Senior Marketing Manager responsible for Online Marketing. Under his leadership, Haier Pakistan launched its “first shot” digital variable frequency refrigerator nationwide, and won the Asia Dragon’s Black Dragon Award for Marketing Integration, the only Chinese company in Asia to win this award.
Haier Pakistan has not only succeeded in localization and production but also in developing an excellent development platform for its employees, allowing them to achieve success in their roles. The company’s efforts have led to increased production and recognition in the industry, but also in empowering its employees to reach their full potential.
In conclusion, Haier Pakistan is leading the way in localization and employee development and it’s not hard to see why they are making waves in the home appliances industry. With the commitment of the Haier group and the dedication of its employees, the company is sure to continue its success in the years to come.