LAHORE ( HAFEEZ REPORT )
Samsung Electronics Co. Ltd. today announced the partnership with Diesel Black Gold on a unique show collaboration featuring the new Samsung Gear S. The partnership between Samsung and Diesel Black Gold embodies the union of innovative, design-conscious technologies with a contemporary and unique fashion ecosphere.
Andreas Melbostad, creative director of Diesel Black Gold, has interpreted the revolutionary Samsung Gear S with a series of customized accessories, which will debut down the runway of the brand’s Spring/Summer2015 show. By using the innovative technology of the Samsung Gear S as a foundation, the creative team at Diesel Black Gold created a collection of unique pieces, in different shapes, colors and details, all characterized by the iconic attitude of the advanced contemporary label. Elements of the SS 15 collection, inspired by highly stylized New Wave rock stars and tough rockabilly heroines, have been used to give a sharp attitude to the device, characterized by signature leather and metal details.
“We are committed to developing collaborations with brands that inspire fashion and empower people to express their personal style,” said Younghee Lee, Executive Vice President of Global Marketing, IT& Mobile Division at Samsung. “Our partnership with Diesel Black Gold is very crucial as it further showcases the union of fashion and technology, and the way in which wearable devices continue to become more intertwined in daily life.”
Andreas Melbostad commented “I wanted to take the Gear Sand inject the DNA of Diesel Black Gold. It has been an inspiring challenge to create a personalized version of this device making it an extension of the person and individual expression.”
Samsung and Diesel will also collaborate to make a 360 video of the Diesel Black Gold runway show to play on the Samsung Gear VR. When played on the Gear VR, the content will provide an immersive and unique viewing experience of the show.